Client trust and confidence waning as over half say they count on themselves for financial advice now. Client attrition is another fallout, reports GENEVIEVE CUA
A GLOBAL survey has found that only one-fifth of chief executives of wealth management firms believe that their relationship managers (RMs) are of ‘high calibre’, with more than a quarter saying their RMs are of only average ability.
Despite this, training hours globally were reduced last year compared to 2007. In Asia, training hours increased but the emphasis was on market updates and products.
The cut in training, says PricewaterhouseCoopers (PwC), is understandable when budgets are under pressure. ‘However, the quality of RMs has never been more important. If quality of advice is to be the real differentiator, wealth managers need to improve their RMs’ skills – and quickly.’
This is one of several significant findings of a study by PwC earlier this year. The study, A New Era: Redefining the Way to Deliver Trusted Advice, points to a crisis on several fronts for wealth managers.
The obvious one is that of client trust and confidence as over half of clients say their main source of financial advice is now their own research and knowledge. The survey polled nearly 240 private banks and wealth managers in 40 countries between December 2008 and March 2009. Asia Pacific accounts for about 16 per cent of respondents.
Client attrition is yet another fallout. The survey indicates that attrition rates are higher in Asia where 31 per cent of respondents are grappling with an attrition rate of over 25 per cent. Globally, around 10 per cent of bankers suffered attrition rates of more than 25 per cent.
Globally, only 55 per cent of respondents have formal client retention programmes, which PwC sees as a ‘dangerous omission’ on current market conditions. Most private clients report that they are rarely asked to comment on the quality of service they received; about 35 per cent said this happened only once a year.
Perhaps this explains yet another statistic: only 38 per cent of respondents are able to retain more than 50 per cent of assets upon intergenerational wealth transfer.
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